Google Data Studio is Google’s free reporting and data visualization tool. It helps you to get data from 12 different sources and lets you understand it in a easy-to-read report.

WebFX contributor Austin Stouffer has shared nine benefits of using Google Data Studio in your marketing.

Stouffer says, “Data Studio comes with several benefits, including these nine:

1. Access unlimited widget options

Unlike Google Analytics, which only allows a maximum of 12 graphs or charts in a report, Google Data Studio lets you include any number of widgets. This feature allows you to share and explain your data in multiple ways.

Widget options include:

  • Heat graphs by region, state, or country
  • Pie charts
  • Time series graphs
  • And many more

You can also modify each of these widgets with a variety of metrics”.

What Is Google Data Studio? (And Why Data Studio Is a Marketer’s Dream)

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