SEJ Highlights 10 PPC Trends for 2020
Pay-per-click (PPC) marketing provides a significant opportunity for digital marketers to grow traffic and conversion metrics. You can continue to improve this marketing strategy with clear strategy and careful tactics.
Search Engine Journal contributor Danny Goodwin has shared 10 PPC trends that we may watch in 2020.
Goodwin says, “Here are the top 10 PPC trends you need to know for 2020 – from paid search, to paid social, to remarketing, and beyond – according to the experts.
1. Less Control: Automation, AI & Machine Learning
Automation is the biggest PPC trend of 2020. It seems to be on the mind of nearly every PPC marketer.
Julie Friedman Bacchini, President & Founder, Neptune Moon, thinks the automation and machine learning train will continue picking up speed in 2020.
“The key for paid search pros will be figuring out how to use these tools/features as effectively as possible, while also retaining our value by doing things the machines cannot do,” she said”.
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