10-Step Guide to Creating Effective Home Pages
The homepage is considered as most important part of a website as it is the first page your visitors see. When someone lands on your website from a search engine, an effective home page helps you to make them go inside for more.
State of Digital contributor Lee Wilson has shared a 10-step guide to creating an effective home page for your website.
Wilson says, “In this post, I share my top 10 frequently missed home page updates that demand consideration as part of a hard-working home page for any website.
#1 – Maximize the Conversion Potential
Most of your brand traffic will default to your home page as the website entry into the site.
Typically brand associated users will have lower barriers to conversion based on existing familiarity with the organization – this should be reflected in your home page contribution to sales”.
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