To create content that delivers result you need to put multiple minds at work. By researching well and brainstorming different ideas, you can come out with new ideas that can help you to capture the interest of your audience and lead them to an action.

Impact’s Liz Murphy has published a new podcast episode ‘How to Run a Content Brainstorm Session’ to help you create quality content.

Murphy says, “What you’ll learn about running a content brainstorm

  • How to run a content brainstorm with your sales team
  • How to run a content brainstorm with subject matter expert teams
  • How to build a content brainstorm agenda
  • How to engage people who are not excited about content
  • How to provide space for those who are shy in content brainstorms
  • How to prevent one or two people from doing all of the talking
  • How to coach people on the spot on how to be better at crafting topics
  • How to know if your content brainstorm was successful
  • What your content brainstorm goals should be (beyond topic ideas)”.

How to run a content brainstorm session

Impact

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