Strategies to Rank Your Holiday Landing Pages
The holiday marketing season is around. You need to develop the right strategy to achieve your sales goals during the season.
SEO plays a pivotal role in attracting visitors to your websites. By creating a strong landing page and promoting it to the target audience you can boost your holiday sales.
Authoritylabs contributor Ashley Segura has shared four ways to rank your holiday landing pages.
Segura says, “Below are a few tips to get your landing pages in tip-top shape to make the most of the holiday cheer.
1. Research Last Year’s Landing Page Trends
Take a look at the goal(s) you set this time last year. Whether it was to increase online revenue, or to improve conversions, take note of what worked and what didn’t as you set this year’s objectives. Using data from previous holiday campaigns (particularly the months of September through the end of December) will show traffic fluctuations, landing pages that were frequently visited, and conversion rates.
Consumers are visual shoppers, and when they are in a hurry, a picture can be worth a thousand words! If using ads was part of previous campaigns, take a look at the CTR to determine which advertisements and offers visitors found relevant and which ones missed the mark”.
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