Google’s BERT Update – Things You Should Know
BERT (Bidirectional Encoder Representations from Transformers) is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search.According to Search Engine Journal, BERT will impact 10% of search queries including organic rankings and featured snippets.
To help marketers better understand the BERT update, CMI’s Liam Carnahan has shared an article highlighting seven things about BERT.
Carnahan says, “The update, known as BERT, is a good thing for SEO writers and content creators.
To understand why, let’s boil down the seven most important BERT takeaways for content marketers focused on SEO.
1. Know what BERT means
If you’re used to Google updates sounding more like cute animals and less like Sesame Street characters, you’re not alone. BERT is an unusual name because it’s an acronym for a new technology developed by Google’s AI team. The acronym is exceedingly nerdy: Bidirectional Encoder Representations from Transformers.
You can see why they call it BERT for short. At its core, Google uses this technology to better understand what’s known as natural language processing or NLP”.
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