How Marketing Teams Unlock The Value Of Location Data [Interview]
Data is the heart of your marketing initiatives today. By collecting your customer data in appropriate manner you can give a boost to your business.
Forbes contributor Paul Talbot has published the transcript of his interview with Antonio Tomarchio, founder and CEO of Cuebiq.
Talbot says, “When marketers analyze data, one segment that draws attention is location data. But there are times when the analysis is limited, and when potential is left unexplored or unexamined.
I recently asked Antonio Tomarchio, founder and CEO of Cuebiq, a marketing intelligence and measurement firm, for his perspective on how marketing teams can create more value from location data.
Paul Talbot: When a marketer examines how best to use location data, what considerations should be on the table?
Antonio Tomarchio: Location data can be used in a variety of ways to uncover valuable insights to help marketers make better decisions to meet and exceed company objectives:
- Drive and measure foot traffic to physical locations.
- Understand, incrementality: how campaigns changed consumer behavior”.
Read full interview on the following page.
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