Social media hashtags help you to get your content discovered by the target audience. Carefully created hashtags can help you to achieve wider exposure on social media sites.

Jeff Bullas has highlighted the key advantages of building a strong social media hashtag strategy.

Bullas says, “Is your hashtag strategy helping or harming your business?

Well, chances are…you don’t have one.

Everyone is using hashtags these days, but without the right hashtag strategy – sprinkling your social media posts with them without any plan can do you more harm than good (see my previous post about banned hashtags here). Also using too many can dramatically undercut organic reach on your Facebook page – often for months to come.

And to make it even more tricky – hashtags don’t work the same way on Facebook, Instagram, LinkedIn, and Twitter.

How should you go about using hashtags on the top three social media platforms to help your business? Let’s dive into how to create a hashtag strategy for the different social media platforms”.

Why You Need a Social Media Hashtag Strategy (And How to Create One)

JeffBullas.com

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