BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search.

According to Search Engine Journal, BERT will impact 10% of search queries including organic rankings and featured snippets.

Search Engine Journal is hosting a webinar on ‘BERT Explained: What You Need to Know About Google’s New Algorithm’ on Wednesday, November 20, 2019 at 2.00 pm ET.

SEJ team says, “Join this webinar as Dawn Anderson of Bertey explains exactly what Google’s BERT is all about.

In this presentation, you’ll learn:

  • What BERT really is and how it works.
  • How BERT will impact search.
  • Whether you should try (or can) optimize your content for BERT”.

BERT Explained: What You Need to Know About Google’s New Algorithm

Search Engine Journal

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