Well-planned search engine marketing campaigns can help you to boost your website traffic and make more sales. While working on your search campaigns you need to keep several points in mind so that you can come out with a high performing campaigns.

PPC Hero contributor Margaret Hoffman has published a 26-point checklist to create effective search campaigns.

Hoffman says, “If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something very satisfying about ticking off all of the boxes and knowing you’ve covered all your bases. If you can’t already tell, we here at Hanapin love a good checklist. We also love a well-built search campaign. So here to give you the warm, gooey feeling of a completed checklist and make sure your search campaigns are up to snuff is the definitive search campaign QA checklist:

Ad Rotation

Are you testing ad copy? Maybe ad rotation should be set to rotate indefinitely. Want the best ad to show every time? Set your rotation to optimize. 

Network

Be sure to disable display for search campaigns. If you feel it’s appropriate for your account, enable search partners, even if it’s just to see how it performs”.

The Definitive Search Campaign QA Checklist

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