To know how you can improve your search engine optimisation and content marketing efforts, the first thing you should do it to learn how well your content is ranking in the search engine results.

With SERP analysis you can learn about the possibilities and impact of creating new content on your website.

Porten contributor Zac Heinrichs has shared some useful tips on using SERP analysis for improved SEO and content creation.

Heinrichs says, “There are definitely some good tools out there that will help you evaluate content. But remember that search engines, especially Google, are designed for people to use. The best way that I’ve found to go about a SERP analysis is to look at the search results for your target keywords and:

  1. Make a note of the different types of SERP features on the page.
  2. Determine the searcher’s intent for the keyword, as decided by Google.
  3. Click through, read the content that’s ranking, and evaluate the format it’s in.

Only then can you make the call as to whether there is an opportunity for you to update your content in an effort to rank for the same search query.

So, let’s take a look at how I typically run through a SERP analysis for my clients, starting with the results pages themselves”.

How to Analyze SERPs for SEO & Content Creation

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