Link building is the process of getting other websites to link back to your website. You can improve your SEO performance by building more links as quality links indicate credibility of your website content.

Search Engine Journal contributor Jeremy Knauff has shared some useful tips on earning links by doing something newsworthy .

Knauff says, “First, we’ll start by doing something newsworthy. The first and most important thing you need to know here is that the term “newsworthy” can be both objective and subjective.

Think Big

So what makes something newsworthy?

The criteria might depend on:

  • What’s going on in the current news cycle.
  • The publication or the location.
  • Being the first, the biggest, or a particularly good or bad story.

In other words, like most things in the SEO world, it depends”.

How to Earn Links by Doing Something Truly Newsworthy

Search Engine Journal

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