Snapchat Usage to Grow by 14% [Report]
Social media usage is increasing day by day which creates a promising opportunity for marketers. According to latest statistics from eMarketer, worldwide Snapchat usage will grow by 14% in this year.
eMarketer has published upgraded estimates for Snapchat users for 2019-2023.
Debra Aho Williamson, eMarketer’s principal analyst says, “Snapchat has reported gains in users every quarter so far in 2019, and we believe that the relaunched Android app has reinvigorated growth. In addition, features such as the successful baby face and gender swap filters earlier this year have driven increases in user engagement with the app”.
Highlighting Snapchat user growth, eMarketer team says, “By the end of the year, Snapchat will have 293.01 million users worldwide, up 14.2% over last year. That’s an upward adjustment from 281.27 million in our Q2 forecast. With higher growth rates built into our new forecast, we expect Snapchat to add more than 63 million users by the end of 2023, vs. our previously estimated 52 million”.
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