Five Do’s & Don’ts of Social Media Marketing
To make most from your social media marketing efforts you need to be careful regarding the expectations and needs of your target audience. Also considering wider exposure made available to you by these platforms, you need to considerate about the feelings of your audience.
Business 2 Community contributor Ashley Hill has shared five do’s and don’ts of social media marketing to help you improve your social campaigns.
Hill says, “Using social media to promote your business is different than using your personal Facebook account to share pictures of your kids on the first day of school. It requires finesse, and a thorough understanding of what your customers are looking for. There are countless ways to use social media to connect with your audience; some better than others. Let’s explore some of the best (and worst) social media practices.
Do Remember the Best Times to Post
Just the timing of your posting can be an art in itself. Think about the people who you follow, or the people on your friends list who post everything they do, all day long.
Not always great, right? You want to be selective about what, when, and how frequently you post, so you aren’t inundating your followers with too many posts. Also, be sure you are posting when the most people will actually see your content”.
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