Five Tips to Create a Strong Influencer Marketing Strategy
Influencer marketing refers to the social media marketing that uses endorsements and product mentions from individuals (called influencers) who have a dedicated social following and are viewed as experts within their area.
By tapping right influencers you can promote your products and services to your target audience.
Business 2 Community contributor Tiffany Fowell has shared five tips to creating a strong influencer marketing strategy.
Fowell says, “Let’s talk about how to create a strategy that will work.
How to Kick Start Your Program
Determine Your Objectives
Start with considering what your team wants to accomplish with this program. You may want to grow your following, build brand awareness or strengthen its image or improve conversions (of purchases, newsletter signups, etc.).Next, get specific. Make sure you know exactly how many followers you want to gain from your influencer marketing program, and how you plan to measure changes to the perception of your brand.
Define Your Budget
Now, determine how much of your marketing budget you want to spend to trial your influencer program”.
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