Social media marketing helps you to improve your brand awareness by connecting to more and more people online. Considering Instagram’s rising user base (800 million active users), you need a strong marketing strategy that helps you to sell more to your Instagram audience. SEMrush is hosting a webinar on ‘How to Create Your Instagram Brand Strategy’ on Tuesday, December 3, 2019. Attend this webinar to improve your Intagram marketing with tips from Rebekah Radice, Cameron Smith, Corey Walker and Marissa Pedersen. SEMrush team says, “Having a strong and consistent Instagram presence... [...]

By learning how Google ranks content in its search results, you can create content that is search-engine friendly. As we know, the search giant keeps working on its algorithms to deliver appropriate search results. Rank Ranger’s Mordy Oberstein has published an article highlighting how Google identifies good content and bad content. Oberstein says, “There are all sorts of theories out there about how Google knows when it’s looking at good content versus bad content. What these theories so often forget is the greatest resource available to Google. That, of course, is the amount... [...]

Backlinks to your websites from other websites help you to appeal search engines and achieve high rankings. Quality and useful content can get you more backlinks to earn more SEO benefits. Ahrefs’ Joshua Hardwick has published a new YouTube video titled ‘How to Get Backlinks with Negotiation and Persuasion’ to help you earn more backlinks. Watch this video to learn the following: How to differ negotiation and persuasion Get some fast links with negotiation Build medium-speed links with a mix of negotiation and persuasion Get slow links by persuading publishers to link to you Mistakes... [...]

Appealing content helps you to improve your conversion rate and create more sales. Content marketing revolves around the creation, publication, and distribution of content your target audience is interested in. Besides content creation, the most important phase is widespread content distribution. It allows you to extend your online reach. Portent contributor Jeremiah Bratton has shared a guide to creating accessible web content. Bratton says, “This article covers a small set of general accessibility issues that are part of Web Content Accessibility Guidelines (WCAG) compliance. I will... [...]

According to a MediaKix study, influencer marketing expenses will reach $10 billion by 2020. An Influencer Marketing Hub survey found that that 63% of marketers are planning to increase their influencer marketing budget. Linquia has published a new e-book titled ‘2020 Influencer Marketing Playbook’ to help you learn about the future of influencer marketing. Linquia team says, “This playbook lays out 6 steps that will help you strategize and execute influencer marketing campaigns based on your brand’s desired needs and desired outcomes. It’s clear that influencer marketing... [...]

Content marketing is one of the most popular buzzwords in marketing domain. Quality content helps you to secure high rankings in search engines and enables you to make more sales. Today, people do not just want information, they need something that enriches their knowledge and helps them in improving their tasks. Effective content can help you to build customer relationships and increase sales. Content Marketing Institute contributor Julia McCoy has highlighted five common content marketing mistakes that marketers often make. McCoy says, “Is your brand’s content marketing performance mediocre... [...]

To make your email marketing successful you need to have a significant number of subscribers interested in your products and services. You can attract more and more subscribers by presenting your sign-up link via different mediums. In email marketing, the term double opt-in refers to the act of confirmation by your subscriber via a separate email or landing page to officially be added to an email list. HubSpot contributor Kayla Carmicheal has published a detailed article on double-opt in. Differentiating between Double Opt-in vs. Single Opt-in, Carmicheal says, “In one step, users can... [...]

Facebook pixel is an analytics tool that consists of a code which can be added to your website. Pixel collects useful data for tracking conversions from Facebook ads and helps you to improve your online marketing. You can use Pixel to your WordPress website and monitor Facebook ads performance. Quick Sprout’s Lars Lofgren has shred a step-by-step guide to adding Facebook Pixel to WordPress website for better reporting. Lofgren says, “In this article, I will take you through both the methods and show you how you can add a Facebook pixel to your WordPress website. How to Add Facebook... [...]

WordPress is one of the most used content management systems. Its easy to use interface makes it easy for anyone to publish online. This smooth experience is extended with the help of a variety of plugins. You can use WordPress plugins for different tasks such as data collection, SEO and much more. Quick Sprout’s Lars Lofgren published a list of useful WordPress helpdesk and support ticket plugins that can enhance your customer experience. Lpfgren says, “A good helpdesk solution should essentially help in better customer experience. You need to ensure that it offers a comprehensive... [...]

With the rise of new technologies, marketing domain experiences new challenges and advantages. For example, bots have enabled companies to automate their communication with customers and improve loyalty. eMarketer has published a set of video and report titled ‘Top Marketing Trends for 2020’ to help you learn about 2020 marketing trends. eMarketer team says, “Join Michael Trapani, director of marketing at Acoustic, for eMarketer One-on-One, a new short-form video interview program. Michael sits down with us at our New York studio to discuss Acoustic’s findings from their recent... [...]