To influence more people and convert them into customers you should connect with them closely. You can do it by offering free content in different forms. Podcasting is one such tool to share knowledge and stay connected with your target audience. Business 2 Community is hosting a webinar on ‘Why Podcasting is the Ultimate ABM Strategy’ on Wednesday, November 27, 2019 at 2.00 pm ET. B2C team says, “In this webinar, Ian Faison, CCO of Mission.org, a leading provider in the custom podcast space, shares how top brands have been using podcasting to fully unlock their ABM strategies, and... [...]

Search Engine Optimization is primary source of lead generation for your business. Right SEO strategy also enables you to achieve higher conversion rate and grow overall sales. Rank Ranger team has published a new podcast episode ‘Grabbing Hold of Your Online Reputation with SEO’ featuring Ari Roth. Listen to this episode to learn: How to maintain control of your brand’s narrative using Search Using the SERP to manifest your brand positively Handling inaccuracies that impact your brand’s identity when they appear within a Google property. Grabbing Hold of Your Online Reputation... [...]

Blogging helps you to create a following of the people interested in your products and services. With quality content you can continue to engage people and influence them. Blogging Wizard’s Elna Cain has shared 60 blog post ideas to help you create better blog content. Cain says, “When you have a business blog, you know that sometimes the things you have to say or explain aren’t always the most enjoyable topics for your audience to read about. But, as a business owner or marketer, you know how important it is to have a blog as a marketing tool. According to HubSpot’s report: A... [...]

To create highly useful content that ranks well in Google and gets you more traffic, you need to polish your copywriting skills. SEO copywriting helps you to create useful, compelling and valuable content that targets specific keywords and gets your website ranked in Google. Seer Interactive’s John Coyle has shared five best practices for effective SEO copywriting. Coyle says, “SEO copywriting is the process of creating content that fits the dichotomy of appealing to both audiences and search engines. There are many strategies that can help boost rankings and drive audiences to promote... [...]

Facebook advertising lets you reach a wider audience for promoting your products and services. The company offers great flexibility to the advertisers on how and where their ads appear. Social Media Examiner’s Grace Duffy has published new podcast episode ‘Facebook Lets Advertisers Control Where Ads Appear’ featuring Jeff Sieh. Listen to the podcast to learn the following: Facebook Introduces New Brand Safety Controls for Advertisers Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020 Facebook Rolls Out Responsive Ads With Multiple Text Optimization and Brings... [...]

Facebook has remained a key driver in social media marketing domain with its vast reach combined with Instagram. According to Brandwatch, there are 60 million active businesses pages on Facebook. Pages is one of the options, today businesses use Facebook platform in a variety of ways to reach their target audience. Neil Patel has published a new video ‘Will Small Businesses Still Profit From Facebook Ads in 2020?’ highlighting the future of Facebook in terms of marketing. Patel says, “Do you feel that the number of responses you’re getting for your Facebook ads is decreasing... [...]

An effective copy plays important role in your marketing. It helps you to persuade your prospects and convert them into customers. According to Neil Patel, strong copywriting skills can help you to improve your conversion rate by 113%. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Magical Words That Sell: How to Build Trust in Your Marketing’ featuring Marcus Sheridan. Stelzner says, “Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, I interview... [...]

Limited-time offers work well during the holiday season and help you to generate more sales. If you are using Facebook to reach out your audience, you can use Facebook ads program to directly promote your offers during this peak season. Social Media Examiner contributor Sally Hendrick has shared four ways to use Facebook ads for promoting limited-time offers. Hendrick says, “To maximize potential sales, use a multi-faceted solution that involves Facebook video and retargeting ads to deliver your offers automatically. A few days prior to your campaign going live, you’ll need to have the... [...]

By ranking higher in search engine results you can increase your website traffic. There are several elements that play an important role in attracting the search engines. Content Marketing Institute contributor Ann Smarty has shared an article highlighting ways to increase site visibility using images. Ann says, “Is your content ready for the increasingly visual results on search? As Google shifts emphasis to mobile search, visibility is crucial. More and more, search results feature an image along with the meta description: .@Google’s emphasis on #mobile means images w/ meta descriptions... [...]

How do you get you site recognized and ranked well by the search engines? There are many ingredients in that go into your site’s assessment by Google, Yahoo and Bing. Among the most important ingredients, known as “factors”, are backlinks from other respected sites and social signals from social media. You earn greater credibility through more links and, especially, through links from more respected sites. You can work on getting these links through various link building processes, such as posting on sites like Twitter, Facebook and Instagram with a link back to your website. If... [...]