AdWeek contributoor Shoshana Wodinsky has reported that TikTok is testing shoppable video ads. Currently, more than 500 million people globally use TikTok every month. Talking about the TikTok update, Social Media Today contributor Andrew Hutchinson says, “The addition could open up a lot of opportunities for TikTok creators. Over time, one of the limiting factors on other platforms – like, say, Instagram – has been the lack of capability to add direct links into posts, thus enabling users to drive referral traffic, and subsequently get a true measure of performance”. TikTok... [...]

Quality content is mandatory for achieving your digital marketing goals. With the availability of multiple channels that connect you with your target audience, content is the thing that can help you influence the buyers. Content Marketing Institute is hosting a webinar on ‘Beyond the Website: Delivering Content and Digital Experiences in a Multi-Everything World’ on Wednesday, November 20, 2019 at 2.00 pm EDT. CMI team says, “Large-scale content and campaign creation is very powerful, but it’s hard to execute quickly. This is especially true for organizations living in the multi-everything... [...]

Advertising on Google network allows you to reach more people online by increasing brand awareness and reconnecting with your site visitors. A variety of ad options give you the flexibility to promote your business in a dynamic manner. Sometimes it happens that your ads do not give desired results. You can improve ad performance by analysing your ad campaign performance. Kick Point contributor Brittany Zerr has shared nine Google Ads mistakes that might be hurting your business. Zerr says, “Marketing your business is a step in the right direction, and Google Ads is a great tool that can... [...]

Instagram has come out as a strong platform for businesses to showcase their products. To achieve marketing success on Instagram you should use hashtags for getting your content a wider visibility and reach more people. Social Media Examiner’s Jenn Herman has published a new guide on improving your business performance with Instagram hashtags. Herman says, “Let’s dive deeper into how to use them strategically in your content in different areas of Instagram. #1: How to Use Hashtags on Instagram Feed Posts Your Instagram feed posts are your best opportunity to appear in search results... [...]

Your marketing campaigns speak for you. Influential campaigns help you by appealing to your audience and give a boost to your sales. Attest and Marketing Week have released a new guide called ‘The Marketing Leader’s Guide to Campaign Planning’. MW team says, “You know how to set up a campaign. But how can you elevate your current campaign planning process, decrease time spent on execution, and increase the ROI overall? We’ve got you covered. Download Attest’s brand new Guide to Campaign Planning to hear first-hand advice from strategy experts at ZEAL Creative, Superheroes... [...]

Twitter Media Studio has a new tool called Conversation Insights which enables publishers to see tweets they may have missed on a customizable dashboard. With this tool you can see what’s being said about your tweets by other Twitter users. Social Media Examiner’s Grace Duffy has published a new podcast episode titled ‘Twitter Introduces Conversation Insights and Upcoming Features for 2020’. The podcast features the following information: Twitter Adds Conversation Insights Tool to Media Studio Twitter Rolls Out Option to Follow Specific Topics Twitter Shares List of Upcoming... [...]

Social listening is the process of learning what people are saying about your brand or industry. It is an important tool for determining an effective social media strategy. With social listening you can make your products and services the way your customers want. MarketingProfs is hosting a webinar on ‘Using Social Listening in Your Content Strategy’ on Tuesday, November 19, 2019 at 2.00 pm ET. MarketingProfs team says, “Join Jessica Bowman from SEOinhouse.com for this webinar where she’ll provide a framework for SEO success and best practices for mobilizing... [...]

Facebook adverting is one of the most useful ways to reach out your target audience and grow sales. By adopting right strategy for Facebook advertising you can continue to enhance your marketing performance. Social Media Examiner contributor Michael Stelzner has published a new podcast episode ‘Facebook Ads Strategy: A New Approach for a Competitive Marketplace’ featuring Nicholas Kusmich. Stelzner says, “Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media... [...]

Content distribution is one of the most important part of your content marketing activities. By putting your content in front of the right audience you can achieve your marketing goals. MOZ team has published a new Whiteboard Friday video ‘The Content Distribution Playbook’ featuring Ross Simmonds. MOZ team says, “If you’re one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how... [...]

PPC bid management is one of several core activities needed to maintain a healthy PPC account. It is one of the most important and complicated part of PPC marketing. Search Engine Guide contributor Robert Clough has shared five useful PPC big management tips. Clough says, “The process of Pay Per Click management is complex. The shortened basics are tracking down Pay Per Click adspace and placing bidding money for your ability to use it. Many use automation to make the process easier, but there are a few more ideas that can help you stay on top.  1. Manage Your Bidding Potential PPC... [...]