Five Ways to Improve Your Marketing
Effective communication is the key to improving your marketing performance. By connecting with your audience in a personalized manner you can strengthen the impact of your campaingns.
In addition, Copyblogger contributor Sonia Simone has shared five elements that can help you to improve your marketing efforts.
Simone says, “Here are five critical components, and how they fit into your marketing and your business.
We’ll start, as every good story does, with the hero …
1. You need a hero
All good stories are about someone (even if that someone is a professional monster or a talking toy).
The biggest mistake businesses make is thinking that their business is the hero of the story.
This is prevalent among a lot of insecurity-based advertising (“buy our toothpaste or you’ll die friendless and alone”), but it makes for a selfish, easily ignored marketing message.
To tell a compelling content marketing story, your customer must be the hero“.
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