The new year is here and its time to sharpen your weapons for making most of your marketing efforts. You can do it by learning the concepts on using different tools to enhance your marketing campaigns.

Unbounce contributor Colin Loughran has shared four lessons you can use to improve your marketing in 2020.

Loughran says, “It’s been a heck of a year, hasn’t it? And it’s not over yet.

Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again.

With that in mind, we’re revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. For each, we’ll talk about how you can best apply these lessons in 2020 and beyond.

Lesson 1: Slow page speed is killing your conversions.

Unbounce predicted that 2019 would be “the year when the difference between fast and slow content becomes the difference between showing up in the search results (whether paid or organic) or disappearing completely.”

In January, we also published Think Fast: The 2019 Page Speed Report to shed some light on how slow loading times are impacting conversion rates”.  

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

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