Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm update is considered one of the most significant algorithm updates in the recent past.

To help you adjust with the new algorithm, Seer Interactive contributor Taylor Hurff has shared five steps to find BERT keywords.

Hurff says, “To find new keywords you rank for after BERT and those you stopped ranking for after the update, you’ll need to head over to Google Search Console. You can attempt this same process with SERP tracking tools, but as we mentioned above, they won’t be nearly as comprehensive as the GSC Search Query Report.

We’re looking for search queries that we didn’t rank for before BERT (0 impressions before in GSC) that now rank and are earning impressions after BERT.

Here’s how to do this:

Step 1: Open Google Search Console

If you’re unfamiliar with Google Search Console, it’s a tool that allows webmasters to monitor the indexability of a site and optimize for organic search performance. It tells you everything from issues and errors that impact crawling and indexing to the actual search queries that a website shows for in Google’s organic search results”.

How to Find BERT Keywords

Seer Interactive

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