Impact of Website Security on SEO
The search engine optimization process depends on several elements and one of the most important element you need to consider is your website’s security.
Search Engine Journal contributor Kristopher Jones has shared an article highlighting the importance of website security in SEO.
Jones says, “If you have been optimizing a website’s technical SEO and are now looking to move into the security aspect of that realm, know that doing so is relatively easy.
Let’s look at a few ways that your website’s security could be affecting your SEO.
1. HTTPS Is a Ranking Signal
Any digital marketer knows that a website has to earn its organic search rankings.
It’s easy to get caught up in the mindset of figuring out what Google “wants” to see in a high-quality website, and to an extent, there is nothing wrong with that.
But your ultimate goal as an SEO is not to please Google, not really. It is to please users, to deliver what they want and need”.
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