7-Step Guide to Creating Social Media Style Guide for Business
A clear social media style guide works as a source for giving a strong presence to your brand on different social networks. It defines common elements such as brand color, visuals etc.
Social Media Examiner’s Corinna Keefe has shared a seven-step guide to help you create social media style guide for your business.
Keefe says, “Want to document how your business should market and communicate on social media? Wondering what you should cover? In this article, you’ll find seven critical elements to include when you create a social media marketing style guide.
#1: Define Your Brand Identity
Before diving into the details of creating a social media style guide, you need to get the essentials straight. You need to define:
- Your brand identity
- Your objectives for social media
Hopefully, you already have a brand identity. Check your general marketing plan for a mission statement or positioning statement”.
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