You can find out the ways to improving conversion rate by running A/B tests. The Google Optimize platform allows you to test variants of web pages and see how they perform against an objective that you specify.

Go Fish Digital’s Ally Mickler has shared a short guide to using Google Optimize for setting up effective A/B testing campaigns.

Mickler says, “Before you can start running A/B tests, you’ll need to successfully set up a test. At Go Fish Digital, we use Google Optimize as our testing tool and we’ve created an easy step-by-step guide for getting your first A/B test quickly up and running in the tool.

IDENTIFY A CLEAR HYPOTHESIS & TEST OBJECTIVES

Identifying Clear Test Objectives

A key part of setting up a test in Google Optimize is to identify the test’s primary and secondary objectives. Objectives are the metrics you want to monitor while you’re testing. For example, if my objective is to increase revenue by redesigning a portion of my website’s homepage, I will want to set transactions as my primary objective. If I just want to increase the number of clicks a CTA receives, then I would want to set “Add to Cart Button Clicks” as my primary objective”.

How To Set Up an A/B Test Using Google Optimize

Go Fish Digital

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