Email plays a pivotal role when it comes to marketing and holidays are not an exception. A well-designed email campaign with effective copy can help you to improve your conversion rate.

Practical Ecommerce contributor Carolyn Nye has shared five email marketing tactics to help you improve your conversion rate during the holiday season.

Nye says, “I’ve received many holiday email-marketing messages since the busy Black Friday to Cyber Monday weekend. In this post, I’ll share five that are especially clever.

Combining Email and Physical Mail

I was looking in November for a pair of slippers I had seen in a store in Ireland. A quick Google search revealed the store and the slippers, which I purchased on the store’s website as a first-time customer. Fast forward a few weeks and was surprised to receive a $20-off coupon in my physical mail from the site owner.

I retained the coupon for a few days. Ultimately, I did not have an immediate need, and reluctantly tossed it in the recycle bin. A few days later I received a reminder email“.

5 Clever Email Marketing Tactics for Holiday Conversions

Practical Ecommerce

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