To make most from your holiday marketing efforts, you should be planning your PPC holiday marketing campaigns right now as the holiday season boasts the most lucrative quarter for many online businesses.

PPC Hero contributor Stephanie White has shared 12 holiday PPC optimization tips to improve your marketing results.

White says, “This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS.

SQRs/Negatives

It was not too long ago that Google expanded their keyword close variant matching. Microsoft Ads has also expanded its close variant matching. The search engines did this to help you show up in more searches. This also affects However, by that very design, it is a good idea to review your search query report (SQRs) weekly or bi-monthly at the minimum. You can also create a shared negative list to that can be applied to all accounts in all engines. Do not forget to check your Brand search queries too”.

12 Holiday PPC Optimization Tips

PPC Hero

Sharing is caring