Everything You Need to Know about Marketing Attribution
Marketing attribution technique allows you to analyze the impact of their marketing strategy on sales and marketing performance. The attribution report shows them a customer’s journey from beginning to the point of conversion.
HubSpot contributor Rachel Leist has published an article on marketing attribution and ways to report it.
Leist says, “A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel.
So how do you do that?
You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. There’s a new report that will frankly change your life (or at least the way you do marketing). It’s called an attribution report“.
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