Data analysis is a crucial step in your business growth. Google Analytics is one of the best platforms to analyze your customer data and take appropriate decisions.

PPC Hero contributor Briana Ogle has published an article highlighting Google Analytics features analyzing your data.

Ogle says, “Being able to effectively analyze your data is critical when it comes to PPC performance. This article covers a few key Google Analytics features important for quickly analyzing your data in the interface. If you’ve used Analytics before but haven’t ventured in too deep then this article will help you better segment and view your performance.

Secondary Dimensions

Since this article is introductory I want to clarify what a dimension is versus a metric, but if you already know the difference feel free to skip to the next paragraph. A dimension is a data attribute such as a campaign, keyword, or source/medium. Those are the most common ones in PPC, but a dimension can also be a location, page URL, month, age, device, language, etc. Metrics are quantitative measurements, or numbers, associated with dimensions and are typically what people think of when they used the word “data”. The metrics are what tell us how something is performing”.

Key Google Analytics Features For Effectively Analyzing Data

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