Content creation is an important element when it comes to promotion of your products and services. By publishing content in various forms you can spread awareness about your brand.

Impact’s Marc Amigone has shared five ways to motivate your sales team to create new content.

Amigone says, “Here are five lessons I’ve learned from my experience at IMPACT getting my colleagues and myself excited to contribute kick-ass blog content:

1. Start with why

If you want to convince anyone to do anything (literally), you’ll be infinitely more successful if you start by telling them why it’s important.

Great marketing content is every salesperson’s best friend. It’s like having a superhero sidekick that works 24 hours a day, 7 days a week, and never asks for a raise or takes a vacation. It can work around the clock to educate and qualify your prospects (if it’s addressing the questions on your prospective buyers’ minds).

No salesperson on the planet loves answering the same question 500 times. They’d much rather have their prospects come to their calls educated on all the basics of what they sell and cut straight to the meaty part of the discussion about their prospects’ goals and challenges”.

How to get sales excited about creating content for your company

Impact

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