By 2020, approximately 82% of consumer internet traffic will come from videos. Video is an essential element in your marketing mix. It helps you to reach out your target audience via different channels and plays an important role in influencing them.

Impact contributor Shandia Drummond-Butt has shared 31 statistics that will help you to improve your video marketing strategy in the coming year.

Shandia says, “Here are some of the statistics that we and other industry experts think you should be taking into account in time for the new year.

Many of the stats, unless otherwise stated, were provided by Social Media Today’s infographic with research conducted by BreadNBeyond. 

Current state of video

As we already know, video marketing is booming, and implementing it into your marketing strategies has become key in both gaining your customers’ attention, and keeping it.

What does this mean for marketers? 

Statistics are showing growth year over year for video marketing. This is what consumers are asking for in their behavior, and as marketers, we must deliver.

1. 81% of businesses use video in their marketing strategy, a 63% increase since last year”.

31 new video marketing statistics to fuel your strategy in 2020

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