Ways to Improve Marketing Measurement
You can grow your business with the help of accurate and targeted marketing measurement. It helps you to improve revenue for your business.
Marketing Week team has shared seven steps to improve your marketing measurement process.
MW team says, “In a series of articles this year, Marketing Week and Neustar have joined forces to advise marketers on many of the key steps involved in meeting these requirements. Here, we’ve compiled some of the most important practical actions you can take to make demonstrating marketing effectiveness a realistic goal in 2020.
1. Do an internal audit
First you need to know what data you have and how it can be useful to you. This requires a thorough investigation of all the systems and silos in your organisation to work out which teams have been collecting what data, and where and how they are storing it.
You then need to assess what role this data can play in demonstrating marketing’s effects on different touchpoints, before working out if and how it can be integrated in ways that help guide marketing plans. Only by doing this will you be able to decide which are the right data points to focus on and develop the right KPIs for your teams”.
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