Customer data is one of the most essential elements in your business. It helps you to create and execute marketing campaigns after performing a thorough analysis.

In the coming year you can strengthen your marketing efforts by following Google and making these three resolutions for accurate measurement in 2020.

Avinash Kaushik says, “People have been making New Year’s resolutions since the time of the ancient Babylonians. Usually those resolutions involve something along the lines of losing weight or saving money.

But for 2020, why not set some achievable goals for your measurement strategy? I have three suggestions to get you started. Accomplishing these goals will bring you professional joy and boost your company’s bottom line.

Resolution 1: Provide context for your metrics

We’ve all received one of those self-congratulatory emails from a colleague informing us that their latest ad campaign had 10,000 on-target impressions, or the six-second video they ran had a 60% completion rate.

Whenever I see one, the first thing I ask myself is: What do these numbers even mean? Are they good or bad? Should we be patting ourselves on the back or trying to figure out what went wrong?”.

3 measurement resolutions all marketers should make for 2020

Think with Google

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