Four Ways to Use Instagram Stories in Your Marketing
With its continuously rising user base, Instagram Stories works well in your marketing mix. This tool allows you to expand your reach and generate more sales.
Social Media Examiner contributor Torrey Tayenaka has shared four ways to use Instagram Stories in your sales funnel.
Tayenaka says, “Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads? In this article, you’ll learn how to use Instagram stories to engage and guide people through your sales funnel.
#1: Nurture Warm Instagram Leads in the Middle of the Funnel
Instagram stories are best used to target followers who are in the middle of your sales funnel, rather than new users who are unfamiliar with your brand. Stories invite users who already follow you to view and engage with your content more consistently. Those who are already interested in your brand can be carried from the middle all the way to the bottom of your funnel through consistent and compelling story content”.
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