Every time a new technology arrives, marketers get a way to enhance their online reach. Whether it is a social media tool or some analytics platform, they play an important role in marketers’ lives.

ClickZ’s Tom Libretto has published marketing predictions for 2020.

Libretto says, “Here are a few thoughts on what’s in store for 2020 and the impact it may have on your business:

Getting serious about transparency and data governance

It turns out GDPR was not just a drill. This year major global brands got hit with major fines for customer data privacy violations.

With GDPR now being increasingly enforced, and a similar regulation rolling out in California (CCPA) and other jurisdictions next year, a wait-and-see approach to data transparency is no longer acceptable.

This data regulation wave will continue to swell in 2020, putting big pressure on marketers to invest in systems to help them comply. Their overall business success could turn on their ability to meet these increasing data governance expectations”.

Marketing predictions for 2020 by Pega’s Tom Libretto

ClickZ

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