Your Guide to Optimizing Title Tags
Your HTML title tags which exist in the head section of web pages, provide details of the subject matter made available on respective page.
Search Engine Journal contributor Corey Morris has published a guide to optimizing your web page’s title tags for better SEO results.
Morris says, “Here are eight important aspects to consider when optimizing your title tags for search.
1. The Page’s Context Within the Site
Before you can write an optimized title tag, you need to know where the page fits into the overall hierarchy of the website.
A home page title tag is going to be much different than a blog post or product page.
For websites that have a lot of pages, it can be challenging to come up with tags that are different from page to page. That’s why mapping out your site and knowing where each page fits into the context of your subject matter is important.
Each page deeper you get into the site, the more specific you can and should be”.
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