How to Improve Social Media Marketing in 2020
We have entered into the new year now and need to polish our tools and tactics to achieve better marketing results. Social media platforms keep evolving with new features and even more users.
Content Marketing Institute contributor Dennis Shiao has shared seven useful social media marketing tips for 2020.
Shiao says, “Pick any social platform and you’ll find that as it grows older users come and users go. New features are launched, while other features are removed. As these platforms age, it can be challenging to figure out how your business brand or personal brand can get the most out of them.
To help, I reviewed CMI’s 2019 posts on social media marketing and came away with some key insights for one-stop reading.
1. Instagram: hashtag strategy + fan engagement
Jodi Harris shares Instagram tips from Wally Koval, former CMI team member, Content Marketing World presenter, and owner of the popular Instagram account @AccidentallyWesAnderson. On the Instagram account (857,000 followers), Wally shares photos and commentary that recall the visual style of Wes Anderson’s films.
Though some Instagram users use the up to 30 allowed hashtags in a post, Wally recommends creating an intentional hashtag strategy”.
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