Expert Tips to Improve Your Marketing in 2020
The new year brigs plenty of opportunity for every business. It depends on how hard you try to explore them by setting realistic goals.
HubSpot contributor Rachel Downey has shared seven marketing expert’s tips to help you strengthen your marketing efforts in 2020.
Downey says, “Ranging from new success metrics to the latest use of AI, here are five things marketing leaders are focusing on in 2020.
6 Things Marketers are Watching in 2020
1. The MQL’s Irrelevance
Too often, marketers aren’t working toward a real business objective.
Fortunately, marketing will up its strategic presence in the organization in 2020.
As companies move toward a flywheel model to create a streamlined customer experience start-to-finish, marketing teams will need to align with sales and service to bring in new leads while maintaining strong relationships with current customers. As a result, the MQL in the traditional sense will be irrelevant, as Gartner predicted in 2017“.
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