Five Ideas to Improve Your Content Marketing
Innovative idea generation is the key to strengthening your content marketing efforts. You can refer to various case studies to improve your content creation process.
Practical Ecommerce contributor Armando Roggio has shared five ideas to help you improve your content marketing.
Roggio says, “Content marketing is the act of creating or curating content to attract, engage, and retain customers. Content marketing can help establish and build relationships with shoppers.
However, content marketing requires a steady stream of ideas. What follows are five content marketing ideas you can try in February 2020.
1. Praise Your Products
“For some, it’s the promise of goodwill to all men and peace on Earth. For others, it’s the Mr. Norman Rockwell idea of that snowy family vignette accompanied by Mr. Bing Crosby and cozy knitwear. For other, far more superficial types like yours truly, Christmas is all about the anticipation of festive dressing and, in particular, the slipping on of a lustrous pair of velvet slippers,” wrote Stephen Doig in a late December post for “The Daily” section of Mr. Porter’s “The Journal.”
Doig’s post, “In Praise of the Velvet Slipper,” focuses on a product that the online retailer carries”.
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