Five Ways to Improve Social Media Marketing in 2020
Social media platforms have become immensely important to reach your target audience. With a variety of tools and strategies you can utilize these platforms to achieve your business goals.
Marketing Land contributor Ashley Cooksley has shared five things that you should do to improve your social media marketing this year.
Cooksley says, “A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to Miller Lite’s “Unfollow” campaign to the increased power of social media to drive action and public perception in political, economic and world theaters. However, now that the holidays are firmly behind us, I wanted to highlight five big themes in the social media world that we’re already starting to see emerge, which are certainly worth a look.
1. Privacy, privacy, privacy
Stealing from the old real estate adage, yes privacy is not only not going away, it will roar back in 2020 with vigor, but in a slightly different way. We’ve all seen platforms under fire for consumer privacy and Congressional hearings but look to platforms like Instagram as harbingers of things to come. The platform is rolling out a feature that prevents you from seeing what your followers like. Other indicators include TikTok, which has already killed the cult of the follower count, and newer platforms like VSCO”.
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