Importance of Live Video in Your Marketing
Live social video helps you to connect with your target audience and promote your products and services.
Impact contributor Dylan Lepak has shared an article highlighting the importance of live social video in 2020.
Lepak says, “As we start 2020 and embrace all of the beautiful, magical tech disruptions in front of us, it’s important to understand the full gravity of the tools already at our disposal. While live streaming may have been for early adopters and savvy growth hackers in 2015, it’s earned its spot in almost every marketer’s regimen in 2020.
Understanding the value of live social videos
In 2016, 20,000 people gsathered on the live-streaming app Periscope to watch people in Newcastle, England, navigate a puddle. There were no pre-scripted superheroes in tight pants or lush video cinematography. It was just a few people playing around in a puddle in the middle of England.
Sure, we could point to the 55 million people that tuned in to watch the presidential debate on Facebook. Or we could dive into all of the sports live streaming (which involves billions of people), but we think that the Newcastle puddle video is the best summation of live streaming. It’s real”.
Comments are closed.
