Social media marketing management requires constant awareness of what works with your audience. You need to pick up the right way to influence them with the best of social media tools.

Orbit Media Solutions’ Andy Crestodina has shared three best practices that can help you to improve your social media marketing.

Crestodina says, “If you’re using social media as a dumping ground for links, you’re doing it wrong. There’s more to social media than promoting your content. You’re missing out on the more social side of social media, like building your network and making friends. And your accounts won’t be much fun to follow.

There are three types of social posts. And blending them together is part of social media best practices. Here’s a breakdown of the “Social Media Rule of Thirds.”

1. Creation and promotion: Driving traffic

Promote the content created by you or your brand. It’s helpful when these posts are seen (impressions) or engaged with (likes, comments, shares) but the true goal is traffic (clicks)”.

The Social Media Rule of Thirds and 3 Best Practices for Social Media Management

Orbit Media Solutions

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