Social media platforms have turned out to be the most influential elements when it comes to marketing and promotions. The social media content also play a pivotal role when it comes to developing your search engine optimization strategy. 

Yoast contributor Siobhan Cunningham has published a comprehensive article analyzing the impact of social media on SEO. 

Cunningham says, “Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent tweets popping up in search results now! So let’s discuss: how does social media influence SEO?

Customers are looking for you

SEO is about being found, so let’s start with the basics. If people are looking for you, make sure they find you! Customers that have heard about your brand might look for you on social media, or even through Google. As a professional company or brand, they expect you to be there. You don’t want them to come up empty, or worse: stumble on another business with a similar name while thinking it’s you. For that reason, it’s a good idea to claim your profiles. Even if you’re not planning on using the platform right now, you might want to in the future”.

Does social media influence your SEO?

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