Your strong brand presence on social media helps you to spread awareness about your products and services and boost sales.

Impact’s Connor DeLaney has shared nine essential steps to improve your social media following in 2020.

DeLaney says, “This article will teach you the basics of building a social media following and will provide you with the tools and tactics that brands are using to win on social media today. 

1. Choose the right social platform

First things first, understand that just because there is a social platform, doesn’t mean you need to be on it. 

You need to understand what the platform really does, who uses it, how people use it, and determine whether it makes sense for your business to have a presence.

Can you confidently say that your target consumer is using every social media platform available? The answer is likely no. 

With that being said, your brand should be on the platform(s) your consumers are on. Having great content on Facebook and a highly-active presence means nothing if your buyer persona isn’t there as well”.

How to grow a social media following in 2020: 9 essential steps

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