Five Steps to Create More Links
Incoming links help your websites to get higher SEO rankings. You can secure more links by publishing quality and relevant content that appeals your prospects.
Search Engine Journal’s Jeremy Knauff has shared five ways to evaluate link opportunities and build more links.
Knauff says, “We have some metrics like Domain Authority or traffic volume, but search engine optimization is just as much an art as it is a science, so it’s impossible to break things like this down to purely a mathematical formula.
That’s why evaluating potential link opportunities requires us to make a judgment based on a number of factors, using both data and instinct.
I’m going to outline my process in this article.
1. Domain Metrics
When we’re trying to earn a link from a website, our main goal is to improve organic ranking.
Sure, we all talk about publicity, brand recognition, referral traffic, and these are all worthy goals, but the bottom line is that we want to rank better so we’ll get more organic traffic.
One of the easiest ways to prioritize the websites we want to earn links from is to sort them by an objective measurement of the strength of the domain”.
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