HubSpot’s Guide to Product Marketing in 2020
Product marketing refers to the concept of creation of a new product, bringing it to the market and selling it to the customers by the way of promotions.
To help you understand the process of product marketing in 2020, HubSpot’s Kristen Baker has published a new guide called ‘Guide to Product Marketing in 2020’.
This comprehensive guide covers the following chapters:
- What Is Product Marketing?
- Why Is Product Marketing Important?
- Product Marketing Duties
- How to Market a Product.
Highlighting the importance of product marketing, Baker says, “Product marketing is a critical part of any business’s marketing strategy. Without product marketing, your product won’t achieve its maximum potential in the market. Let’s look at why.
Product marketing …
- Helps you understand your customers
- Allows you to target your buyer personas
- Teaches you about your competitors (products and marketing tactics)
- Ensures your company’s marketing, product, and sales teams are all on the same page”.
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