Social Media ROI: How to Measure Your Social Marketing [Podcast]
Social media channels help you to reach out a larger audience online and enhance your marketing. But to make sure that your strategies are working, you need to measure the campaign performance.
Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Social Media ROI: How to Measure Your Social Marketing’ to help you measure your social media marketing performance.
Stelzner says, “Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things?
To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast.
Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. His latest book is AI For Marketers.
Christopher explains how ROI differs from return on ad spend (ROAS) and shares how to calculate ROI properly”.
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