How to Promote Your Content with Carousel Ads
Carousel ads format combines multiple videos or images into a single ad. These ads are popular on Instagram and Facebook as they allow you to showcase a number of images to improve your chances of a conversion or sale.
Content Marketing Institute contributor Thibaud Clement has shared three ways to promote your content with carousel ads.
Clemer says, “Time and again, carousel ads prove their bottom-of-the-funnel efficacy to generate direct conversions and sales. Indeed, this ad format is an all-time favorite for e-commerce managers who promote physical products, most often featuring one SKU per slide. It also is widely used to showcase multiple features of a product in a single campaign.
Content marketers too can leverage carousel ads to pursue brand awareness, reach, and traffic objectives. Explore these three creative ways to promote content with Facebook and Instagram carousel ads”.
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