Facebook’s advertising options can enable you to take your business to new heights by reaching a vast pool of audience on the social network.

To create attention-grabbing ads you need to do comprehensive research that lands you in the right spot.

Social Media Examiner’s Brenton Turley has shared five ways to improving your Facebook advertisements.

Turley says, “Are your Facebook ads failing to convert? Are you surveying your customers?

In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads.

#1: Create Your Customer Survey

The truth is customers don’t know what they want. Renowned marketer and best-selling author Ryan Levesque discovered that people typically only know two things when they can’t make up their mind:

  • What they don’t want
  • What they’ve tried in the past

Based on this premise, Levesque wrote the book Ask, in which he explains that it only takes about five questions to learn precisely what’s holding customers back from buying from you”.

How to Improve Your Facebook Ads With Customer Research

Social Media Examiner

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