Here’s Why You Need TikTok for Your Business
TikTok is one of the fastest growing social media platforms that allows its users to create short videos with music and filters. According to Datareportal, TikTok reached 500 million active user mark in the year 2019.
This rise brings a brighter marketing opportunity for businesses.
Search Engine Journal’s Brie E Anderson has shared five reasons why businesses need to use TikTok.
Anderson says, “TikTok is booming and there is no way to ignore it. So, it is about time we address it head-on.
1. The Number of People on the App Is Insane
It’s probably no surprise to many that TikTok is heavily dominated by 18- to 34-year-olds.
Much like many previous “hot” social media platforms, young people adopted the platform first and held it close to their chest in the early days (when TikTok was still Musical.ly).
And while the users still heavily skew younger, the number of adults flocking to the platform cannot be overlooked. According to MarketingCharts, in May 2019 more than 1 in 8 U.S. adults ages 18-24 had adopted the platform”.
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