Lead generation is the key to getting new customers and increasing your sales. You can get more people to visit your websites with right tools and strategies.

BrightEdge contributor Gabriele Regalbuto has shared six best practices to improve lead generation.

Regalbuto says, “Ninety three percent of B2B buying processes begin with a search, making the information that brands publish critical to the success of their organization. Strong lead generation strategies and practices can build businesses, while errors and mistakes can result in poor ROI and countless sales left on the table. We wanted to discuss the best practices for lead generation and techniques with our community.

Here are a few best practices for lead generation that we find work well.

1. Have strong alignment between your marketing and sales team

To optimize your lead generation and lead routing processes, you must have strong alignment between your marketing and sales teams. Too often, organizations end up with problems that arise when sales teams think that marketing leads are weak or not worth pursuing. Meanwhile, marketing teams grow resentful that sales teams do not maximize their efforts to engage the leads they pass on. Both sides of the organization must have a common understanding of the process to move forward”.

Best Practices For Lead Generation and Routing

BrightEdge

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